Ayesha Mayadas has advice for jewelers looking to sell their jewelry on consignment, based on her experience as a jeweler and a shop owner.

Consigning Your Jewelry to Retailers: Taken From Two Points of View

Metalsmith Ayesha Mayadas will give you a few pointers on how to consign your jewelry to retailers, both from a jeweler's perspective and from the shop owner side.

Arianne Foulks gives you 5 tips to get high quality traffic to your jewelry website to increase sales.

by Arianne Foulks

5 Ways to Get More High Quality Traffic to Your Jewelry Website

In the digital age of online shopping, one way to get ahead is by attracting high quality traffic to your jewelry website. Arianne Foulks, branding and web design expert for creative small businesses, outlines 5 ways to attract the traffic you want.

by Andrea Li

Pinterest Holiday Marketing Guide: Inspire, Influence, and Convert - lock

Andrea Li, Pinterest marketing extraordinaire, walks you through using the platform for your holiday marketing. With a step-by-step guide and posting timeline, she shows you how to get the most out of Pinterest for your jewelry business.

Read our top tips on how to run a successful jewelry business. Hint: it takes more than design skills, you will need to run the business side too!

by Ashley Maldonado

5 Tips for a Successful Jewelry Business

Making your jewelry is the fun part of owning your own jewelry business. But the reality of owning a jewelry business is that you have to run the business-side of things. Read on for our top 5 tips on how to run a jewelry business.

by Andrea Li

Marketing your Jewelry on Pinterest

Join Andrea Li, jeweler and Pinterest marketing guru, to learn about selling your jewelry on Pinterest. She discusses why Pinterest is a unique platform and the new features that will benefit your jewelry business and why.

Using influencer marketing for your jewelry business is a valuable tactic that has grown and evolved over the last few years.

by Ashley Maldonado

Jewelry Marketing Tips: Influencer Marketing

Using influencer marketing for your jewelry business is a valuable tactic that has grown and evolved over the last few years. Read on to learn some of the ins and outs of this marketing tool.

by Ashley Maldonado

Jewelry Marketing Tips: Creating Content

When you're selling your jewelry online or creating a community around your brand, you need to give your customers something to look at, watch, and read. This is where a solid content marketing strategy comes in handy for your business. Read on for tips to create jewelry marketing content.

Learn how to understand your jewelry business customers and create a targeted audience to guide your marketing strategy.

by Ashley Maldonado

Jewelry Marketing Tips: Understanding Your Customers

Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.

Making jewelry is a popular hobby. Check out these tips to turn your jewelry making hobby into a successful business.

by Ashley Maldonado

How to Transition your Jewelry Making Hobby into a Business

Making jewelry is a great creative outlet and is a popular hobby. For one reason or another, you may decide to take the plunge and turn it into a business. Check out these tips for transitioning your jewelry hobby into a successful business.

Learn more about the benefits of having your own website for selling jewelry and find the one that works best for you.

by Ashley Maldonado

Which Website Shopping Platform is Right for Your Jewelry Business?

There are a lot of options for selling your jewelry online. Read on to learn the benefits of having your own website and which e-commerce platforms are popular. Make sure to find the best website building platform for your jewelry business.

by Ashley Maldonado

The Importance of Creating your Jewelry Brand

You hear about jewelry branding all the time when you start marketing your small business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.

Check out Lisa Lehmann's advice to jewelers on creating a connection with your customers to build a lasting relationship.

by Lisa Lehmann

Making It Personal: Connect with your Jewelry Customers

Being a jewelry maker comes with the task of not only creating beautiful pieces, but telling your story when you sell them to strangers. Lisa Lehmann has advice for how to connect with your customers to create a one-of-a-kind experience.

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story.

by Ashley Maldonado

Turn Your Artist Bio Into Your Jewelry Story

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story that lets them know who you are as a designer and a person.

Jewelry artists give tips on how they maintain all of their platforms and sell jewelry online.

by Kelli Vanyek Greene

Multiple Platforms to Sell Jewelry Online

Now more than ever your jewelry brand needs to have a strong online presence. This usually means selling on more platforms than just your website. Whether it’s through your social media pages or a marketplace like Etsy or Amazon, it can be tricky to keep track of everything. I reached out to a few jewelry artists to get some tips on how they maintain all of their platforms and sell jewelry online.

Personal safety in the jewelry business is an important issue. Use these tips to keep you and your inventory safe at home and on the road.

by Hilary Halstead Scott

10 Tips for Personal Safety in the Jewelry Business

Personal safety is an important issue in our field. Unfortunately, it is rarely given due attention until the aftermath of a tragedy when a member of our community is the victim of burglary or assault. This article will explore basic prevention strategies to protect yourself and your inventory.

by Ashley Maldonado

How Custom Logo Tags Can Advance Your Jewelry Business - lock

Custom logo tags are an easy and affordable way to benefit your jewelry business. Read on to see how adding these tags can help your business succeed.

An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of

by Hilary Halstead Scott

Tips to Nail Your Jewelry Sales Elevator Pitch

An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of Shark Tank and other business competition TV shows this may be a new term for you. Fear not, this article will take a deep dive into pitching concisely with a compelling call to action. You’ll be a jewelry sales pro before you know it!

If you’ve been frustrated by Instagram over the past year, you are not alone. Many blame the algorithm, which, if you don’t know what that i

by Liz Kantner

Tips to Increase Your Instagram Engagement - lock

Don't let Instagram's algorithm mess up your jewelry marketing! Guest author Liz Kantner has her top 10 tips to increase you Instagram engagement. This blog was updated November 2022.

Halstead Jewelry Articles tagged with selling your jewelry