Pinterest Holiday Marketing Guide: Inspire, Influence, and Convert - lock

Andrea Li, Pinterest marketing extraordinaire, walks you through using the platform for your holiday marketing. With a step-by-step guide and posting timeline, she shows you how to get the most out of Pinterest for your jewelry business.

by Lilian Raji

How to Prepare your Jewelry Brand for a PR Consultation - lock

Lilian Raji follows up her PR for Jewelry post with information on how to prepare your brand for a PR consultation. She goes through the key elements you need to have in place before you’re ready.

Keeping track of all the weights, measurements, sizes, etc. that are needed to work in the jewelry industry can be a hassle, so we compiled

by Janelle Hinesley

Jeweler’s Resources – Conversion Charts & Reference - lock

Keeping track of all the weights, measurements, sizes, etc. that are needed to work in the jewelry industry can be a hassle, so we compiled this list for you so you have one less thing to worry about! Jeweler's Conversion Chart

Lisa Lehmann, jewelry designer and mother, discusses using your family in marketing and gives us tips to navigate this tricky subject.

by Lisa Lehmann

Family First: The Pros and Cons of Featuring Your Family in Marketing - lock

Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.

These side hustle ideas for jewelry business owners will help you improve your business, jewelry, and finance skills.

by Sarah Rachel Brown

Side Hustles for Your Jewelry Business - lock

Sometimes as a jewelry business owner you feel the need to take up a side gig - maybe it's a financial need or a desire for extra jewelry-related experience to build your resume. Sarah Rachel Brown has some great ideas for side hustles for jewelers!

Tube bezels are a beautiful and simple way to add faceted stones to your jewelry designs. Learn more about them and find some inspiration.

by Ashley Maldonado

Using Tube Bezel Settings in Your Jewelry - lock

Easily make a variety of jewelry designs sparkle with tube bezel settings. Learn more about these versatile findings and find project inspiration to try out.

Creating custom jewelry as part of your jewelry business model? Read Kristen Baird's top tips to streamline your custom jewelry workflow.

by Kristen Baird

Tips to Start Offering Custom Jewelry - lock

Thinking of offering custom work but don't know where to start? Check out these tips from Kristen Baird on how to approach custom work to make sure you and your clients both have a great experience.

Which gauge and temper should you choose? Our helpful guide can help you choose the right sheet and wire gauge and temper for your next jewelry-making project!

by Erica Stice

Jewelry Metals: Guide to Gauges, Tempers, and Annealing - lock

This blog outlines a few basics in jewelry metals concepts – tempers, gauges and annealing. Knowing about tempers and gauges will help you purchase the best sheet and wire for your jewelry.

Ready to hire extra help for your jewelry business? Consider a team of independent contractors! Read through Kristen Baird's experience and tips hiring her independent contractor team.

by Kristen Baird

Building a Contractor Team for your Jewelry Business - lock

When you're ready to hire help for your jewelry business tasks, consider building a team of independent contractors. Read through Kristen Baird's experience of hiring her team and her tips to help you successfully hire your own team.

Jewelry critiques can be intimidating. But they also progress your work. Learn how to make the most out of jewelry collection critiques.

by Vince Pontillo-Verrastro

The Value of Critiques When Developing a Jewelry Collection - lock

Critiques can be one of the most intimidating aspects of making jewelry. But they can also help your work progress and open your jewelry to an all new group of people. Learn more from guest writer Vince Pontillo-Verrastro about how to make the most out of jewelry critiques.

It's easy to forget to take care of yourself. Jeweler Lisa Lehmann has ideas to take care of your mental health while running a jewelry business.

by Lisa Lehmann

Care For Your Mental Health While Running Your Jewelry Business - lock

Sometimes in the hustle of our business lives we forget to take care of the most important thing: ourselves. Jewelry artist Lisa Lehmann shares advice on balancing mental health with business ownership.

Are you considering entering your first jewelry design competition? Having entered my first contest here's my experience.

by Erica Stice

Jewelry Design Competitions - Entering, Submitting & Helpful Tips - lock

Are you considering entering your first jewelry design competition? Having entered my first contest here's my experience on the matter. From process steps and submitting your work to helpful tips I learned during my experience, read all about the process here.

One way to take your jewelry business to the next level is to have your jewelry photographed on models. Read on to find out the benefits of modeled jewelry photos and how to make it happen.

by Janelle Hinesley

Jewelry Photography With Models & Tips To Hire A Pro - lock

One way to take your jewelry business to the next level is to have your jewelry photographed on models. Read on to find out the benefits of modeled jewelry photos and how to make it happen.

by Ashley Maldonado

How Custom Logo Tags Can Advance Your Jewelry Business - lock

Custom logo tags are an easy and affordable way to benefit your jewelry business. Read on to see how adding these tags can help your business succeed.

by Kelli Vanyek Greene

Exhibiting in Jewelry Wholesale Shows - lock

Is your jewelry business ready to take on wholesale accounts or are you looking to find new retailers for your brand? Learn the benefits of exhibiting your line at a jewelry wholesale show.

If you’ve been frustrated by Instagram over the past year, you are not alone. Many blame the algorithm, which, if you don’t know what that i

by Liz Kantner

Tips to Increase Your Instagram Engagement - lock

Don't let Instagram's algorithm mess up your jewelry marketing! Guest author Liz Kantner has her top 10 tips to increase you Instagram engagement. This blog was updated November 2022.

Jewelry plating explained! Learn about the process and why jewelers and manufacturers use plating.

by Sylvie Alusitz

Jewelry Plating: Why and How it’s Used - lock

This blog explains the process of metal plating, why jewelers and manufacturers use it, and some general information to help you make informed decisions on purchasing and production.

Are you interested in having a line of your jewelry plated with gold or silver? The process of electroplating can be overwhelming so we made

by Kelli Vanyek Greene

Jewelry Plating Contractors - lock

Are you interested in having a line of your jewelry plated with gold or silver? The process of electroplating can be overwhelming so we made a list of jewelry plating contractors that would be happy to provide the service for you.

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