Learn the best practices of partnering your jewelry business with nonprofit organizations so you can both get the most out of the relationship.

How to Build Nonprofit Partnerships for Your Jewelry Business

Jeweler and business owner Kristen Baird walks you through how to partner your jewelry business with nonprofits. She gives advice, tips, and first-hand experience so you can make the partnership mutually beneficial.

Ayesha Mayadas has advice for jewelers looking to sell their jewelry on consignment, based on her experience as a jeweler and a shop owner.

by Ayesha Mayadas

Consigning Your Jewelry to Retailers: Taken From Two Points of View

Metalsmith Ayesha Mayadas will give you a few pointers on how to consign your jewelry to retailers, both from a jeweler's perspective and from the shop owner side.

Lisa Lehmann, jewelry designer and mother, discusses using your family in marketing and gives us tips to navigate this tricky subject.

by Lisa Lehmann

Family First: The Pros and Cons of Featuring Your Family in Marketing - lock

Lisa Lehmann, jewelry designer and mother, talks us through using your family in marketing. She discusses why it can be tricky, as well as gives helpful tips and questions to ask yourself that will help you decide what to post.

Learn how to understand your jewelry business customers and create a targeted audience to guide your marketing strategy.

by Ashley Maldonado

Jewelry Marketing Tips: Understanding Your Customers

Targeting your customers properly is the foundation of successful marketing campaigns. Read on for tips to make sure you understand your customers and make the most out of your marketing strategy.

by Ashley Maldonado

The Importance of Creating your Jewelry Brand

You hear about jewelry branding all the time when you start marketing your small business, but what exactly is it and why is it so important? Learn more about this important jewelry marketing strategy.

Check out Lisa Lehmann's advice to jewelers on creating a connection with your customers to build a lasting relationship.

by Lisa Lehmann

Making It Personal: Connect with your Jewelry Customers

Being a jewelry maker comes with the task of not only creating beautiful pieces, but telling your story when you sell them to strangers. Lisa Lehmann has advice for how to connect with your customers to create a one-of-a-kind experience.

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story.

by Ashley Maldonado

Turn Your Artist Bio Into Your Jewelry Story

Buying jewelry is often an emotional purchase for your customers. Connect with them by turning your artist bio into a jewelry story that lets them know who you are as a designer and a person.

Increase interest and engagement on your website and social media feed with these video marketing tips for jewelry businesses.

by Janelle Hinesley

Video Marketing Tips for Jewelers

Increase interest and engagement on your website and social media feed with thesejewelry video marketing tips and ideas.

by Ashley Maldonado

How Custom Logo Tags Can Advance Your Jewelry Business - lock

Custom logo tags are an easy and affordable way to benefit your jewelry business. Read on to see how adding these tags can help your business succeed.

Every jewelry designer loves some press coverage! Read on for tips to create a media kit that will put your designs in front of editors.

by Hilary Halstead Scott

How to Create a Press Kit for Jewelry Artists

Every jewelry designer loves a little press coverage! Read on for tips to create a jewelry press kit that will easily put your business and designs in front of editors and influencers.

An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of

by Hilary Halstead Scott

Tips to Nail Your Jewelry Sales Elevator Pitch

An elevator pitch is the cornerstone of jewelry sales that every small business owner needs. If you missed out on the binge-watching era of Shark Tank and other business competition TV shows this may be a new term for you. Fear not, this article will take a deep dive into pitching concisely with a compelling call to action. You’ll be a jewelry sales pro before you know it!

Learn how to start your new jewelry business from expert Tracy Matthews of Flourish & Thrive. Avoid feeling overwhelmed with these top tips for success.

by Tracy Matthews

How to Start a Jewelry Business the Right Way

Turn your love of jewelry making into a business! Tracy Matthews from Flourish & Thrive Academy and Thrive by Design provides a thorough checklist on how to make a successful jump from jewelry making as a hobby to jewelry making as a business.

Make sure your jewelry makes the best first impression with these tips and inspiration for packaging your handmade jewelry.

by Ashley Maldonado

Jewelry Packaging Ideas & Inspiration - lock

You’ve put a lot of thought into making your jewelry look beautiful and feel on brand. Make sure it makes the best first impression when it arrives to your customers. Check out these tips and inspiration for packaging your handmade jewelry. This blog was updated in September 2022.

Halstead Jewelry Articles tagged with jewelry business branding